High-quality work at budget prices real estate photographers' formula for success

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Self-taught real estate photographers Clay Bowman, 34, and Tyler Bowman, 27, are in demand — they’ve built Bowman Group Architectural Photography into a company whose 14 photographers are shooting photos of homes in Orange County, Calif., and Los Angeles day and night.

The brothers achieve critically acclaimed results using minimal equipment — special cameras enable them to dispense with lights or reflectors — and proprietary image processing software, charging agents a flat rate of $250 to $500 for a minimum of 30 photos.

About half of the nation’s architectural photographers went out of business during the recession, according to Alan Blakely, director of the Association of Independent Architectural Photographers and the Real Estate Photographers of America & International.

Now former portrait and wedding photographers are poking their noses under the real estate photography tent, and many don’t know what they’re doing, Blakely tells the Orange County Register. Newbies often choose lenses that are too wide and crank their tripods up high in the air, he says.

The Bowman’s work is technically proficient, but the techniques they’ve developed allow them to charge less than many architectural photographers.  Source: ocregister.com.