Agent creates San Francisco neighborhood out of thin air

Paragon Real Estate agent Jennifer Rosdail wants to introduce you to “The Quad,” a “micro hood” she’s named herself made up of parts of four San Francisco neighborhoods: the Castro, Inner Mission, Noe Valley and Mission Dolores.

"The Quad"

“The Quad”

The impetus for this delineation was soaring real estate values, according to Rosdail.

“The Quad crosses through four real estate subdistricts, so that valuing properties using the standard (multiple listing service) classifications is difficult — especially when something is near the center of it (the center being approximately 20th & Valencia),” she wrote.

“I wondered if The Quad fared better in the recession than the surrounding areas (it did), and whether values are outstripping even the highest value areas of the surrounding districts (they are).”

The “Quadsters” who live in this area tend to be under 40, work mostly in high-tech, make a lot of money, desire walkability, and “like to lie in the sun with their friends,” according to Rosdail.

“They take the Google Bus, the Apple Bus, or another of the reputedly less well equipped shuttles like the eBay Bus. They also like to eat really good food, but don’t often have time to cook it,” she wrote.

Such buses have become a controversial symbol of gentrification in the city. In January, protesters alarmed at the impact of tech workers moving into San Francisco on home prices and rents blocked shuttle buses taking workers to Google and Facebook and stopped outside of the headquarters of the San Francisco Association of Realtors on their way to a demonstration at City Hall.

“Being in a changing area is exciting. You may hate ‘gentrification’ but Quadsters like the mix of lux and grit,” Rosdail wrote.