Washington, D.C., real estate agent Tom Faison likes to use the 400 characters his multiple listings service, MRIS, provides for agent remarks on each listing to craft descriptions that The Washingtonian compares to “song lyrics or poorly written poems.”
Faison, who’s representing five homes at the moment, says he thinks of his listing descriptions more as limericks.
You be the judge. Here’s how Faison describes a four-bedroom in Arlington, Va., that’s currently on the market for $774,000:
“Mad Men must be filming near The Pentagon! Please dress for cocktails, but kick your heels up, let your hair down & you’ll be halfway through 3,000 sq. ft. of laser-sharp finish & warm wood wrapped up in cool light reaching every imaginable crevice, & backed up by precise engineering & incredible user-friendliness. Storage She’ll die for, a basement He’ll cry for, & a kitchen that cooks by itself.”
Faison says he’s trying to “promote a feeling and provoke people” with his remarks, but, in the end, it’s the price that determines whether a home sells. Source: washingtonian.com.