Bing integration puts TripAdvisor 'front and center' in search results

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Search for a hotel name and city on Bing and you’ll also see reservations and reviews sections powered by TripAdvisor, TechCrunch reports. Users can enter dates and use a “find rate” button to get booking options indexed by TripAdvisor.

The changes are the result of a Bing integration deal — the first time TripAdvisor has let a search engine access metasearch data gathered from more than 125 million reviews across 3.1 million locations. Source: techcrunch.com