Homebuilder Pulte Group is building prototypes of home designs in huge warehouses nationwide and running consumer focus groups through them, CNBC reports.
Some of the insights they’ve gleaned? Consumers want to be able to run every system in the home through a smartphone; larger mud rooms; and larger kids’ bathrooms. A dining room, on the other hand, is less desired, with at least one group participant calling it “wasted space.”
Source: CNBC