A Chilean company thinks it can help builders lure buyers to housing developments by creating fake lakes, The Wall Street Journal reports.
Crystal Lagoons, which set up shop in Miami, Fla., in March, expects to break ground next year on a fake lake that will stretch at least 8 acres in a new housing development in Florida’s Port St. Lucie.
Real estate executives are paying close attention, curious to see if the amenity helps lure buyers away from other developments.