Demand for Infer's analytics-based lead scoring grows

Palo Alto, Calif.-based startup Infer is growing a business that uses predictive analytics to score leads for clients that include Box, Jive, New Relic, Tableau, Xactly and Zendesk.

Infer evaluates “abstract and non-obvious signals” like employee count, revenue, geography and software use, and layers social data like job postings and news coverage to score leads. The company largely has the market to itself, doubling fourth-quarter revenue, Pando Daily reports, citing founder and CEO Vik Singh. Source: