Denver broker hires homeless man to advertise his business

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Before Joe Manzanares hired him, the sign Chris Rezac held on the side of the road read “Cold. Homeless. Hungry. Spare anything.” Now, the sign advertises Manzanares’ Denver-based brokerage, Re/Max Uptown, and reads “No need for your cash! I’m sponsored by Joe Manzanares!”

While the broker started by paying Rezac $25, Manzanares also provided him with new clothes, meals, a trip to the barber, and is trying to find him a home and a job. Manzanares has taken on another sponsorship and is working with the mayor’s office and the Denver Homeless Coalition to see if there is a way to expand the sponsorship idea and give others like Rezac a second chance.

“I hope every Realtor does this,” Manzanares told Denver’s Fox31. “I hope every small business takes advantage and maybe take someone’s face and bring a name to it.”

Source: Fox31