Shanghai-based real estate services company E-House (China) Holdings says version 4.0 of its e-commerce platform will integrate real estate e-commerce with financial services.

E-House is looking to form a “strategic cooperation” with CITIC Bank Corp. Ltd. under which the companies would jointly offer “Leju Loans” aimed at providing liquidity and boosting the overall purchasing power of homebuyers.

Qualified homebuyers purchasing real estate through the Leju real estate e-commerce platform will be offered a line of credit from CITIC when they agree to pledge their existing properties as collateral. Source: prenewswire.com

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