Eight11 will help MLSs promote tech offerings

LIVE NOW: Inman Connect San Francisco
Tune-in now to catch the livestream. Don't miss this chance to see real estate leaders tackle the industry's top problems.

Inman News veteran Tracy Weir will focus the efforts of her consulting firm, Eight11, on helping technology companies and MLSs launch and market products aimed at real estate agents.

The goal, Weir tells industry blog Vendor Alley, is to help boost agent adoption of products developed by technology companies (vendors), which are often provided through the MLSs.

If “MLSs happen to be in the mix, we can be like an extension of the MLS marketing team to strategize AND get stuff done,” Weir says. Source: vendoralley.com