Inman News veteran Tracy Weir will focus the efforts of her consulting firm, Eight11, on helping technology companies and MLSs launch and market products aimed at real estate agents.

The goal, Weir tells industry blog Vendor Alley, is to help boost agent adoption of products developed by technology companies (vendors), which are often provided through the MLSs.

If “MLSs happen to be in the mix, we can be like an extension of the MLS marketing team to strategize AND get stuff done,” Weir says. Source: vendoralley.com

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