Derek Muller has found that paying Facebook to promote fan pages can get you lots of likes, but not much engagement. Muller created a fan page for a fake fansite, Virtual Cat, that promised “the worst, most annoying drivel you can imagine. Only an idiot would like this page.”

He paid Facebook $25 to promote the fan page, and got 262 likes from accounts “that had liked thousands of disconnected things and seemed to not have engaged” with his fake site at all, Pando Daily’s James Robinson reports.

Robinson — who notes the dubious utility of likes from click farms is well-known, and that Facebook “disavows” them — says he was able to achieve similar results. Muller seems to have shown that Facebook’s system can be gamed, Robinson says, “because no matter little you paid for a like, if the social intent isn’t there, you paid too much.” Source: pando.com.

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