Companies don’t “jump the shark,” i.e., chase short-term profits at the cost of integrity, because they run out of creativity, tech marketing guru Seth Godin blogs; they do it because “there’s pressure to be greedy.”

“Every company at a certain stage ends up with two sorts of employees … some that work hard to improve the experience and value for the original customers, and some that tear down that experience and value in order to please shareholders in the short run,” Godin writes.

While Godin doesn’t come right out and say this is what’s happened at Google, he wants the search engine giant to be one of the “great media companies” that will “fight back on all of these intrusions, because they know that what actually works is genuine connection built around remarkable products and services.” Source: sethgodin.typepad.com

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