Builder using SmartTouch plug-in to get BuzzBuzzHome leads to sales agents

BuzzBuzzHome, a website for newly built condos and homes for sale across the U.S. and Canada, has teamed up with SmartTouch Interactive to offer an XML plug-in that automates lead capture and data entry from the BuzzBuzzHome site.

The plug-in, SmartLeadAdapter, captures leads from BuzzBuzzHome’s third-party sources and auto-populates them into the SmartTouch CRM sytem, a lead generation, email and marketing automation platform.

Builder Wycliffe Homes is using SmartLeadAdapter to distribute leads received through BuzzBuzzHome’s network of syndicated listing sites to the appropriate community sales agents. Source: