Houzz has raised $165 million and is baking a product marketplace into its residential design database.

Consumers visit Houzz to share and browse photos of home designs and projects. Now, the site has beta launched an online store that allows visitors to choose from among 1 million products and materials.

A funding round led by early partner Sequoia Capital is helping Houzz make a push into ecommerce sites, providing the company with a third source of revenue. Houzz currently sells advertising and charges home-service professionals for access to tools that help them engage with visitors.

The latest funding round valued the company at more than $2.3 billion, The Wall Street Journal’s Digits blog reports. It included participation from existing investors Oren Zeev, New Enterprise Associates, GGV Capital, and Kleiner Perkins Caufield & Byers, plus new investors DST Global and T. Rowe Price.

Younger and smaller competitor Porch is also charging ahead with a searchable database of projects it rolled out last month. Source: blogs.wsj.com.

Show Comments Hide Comments


Sign up for Inman’s Morning Headlines
What you need to know to start your day with all the latest industry developments
By submitting your email address, you agree to receive marketing emails from Inman.
Thank you for subscribing to Morning Headlines.
Back to top
Only 3 days left to register for Inman Connect Las Vegas before prices go up! Don't miss the premier event for real estate pros.Register Now ×
Limited Time Offer: Get 1 year of Inman Select for $199SUBSCRIBE×
Log in
If you created your account with Google or Facebook
Don't have an account?
Forgot your password?
No Problem

Simply enter the email address you used to create your account and click "Reset Password". You will receive additional instructions via email.

Forgot your username? If so please contact customer support at (510) 658-9252

Password Reset Confirmation

Password Reset Instructions have been sent to

Subscribe to The Weekender
Get the week's leading headlines delivered straight to your inbox.
Top headlines from around the real estate industry. Breaking news as it happens.
15 stories covering tech, special reports, video and opinion.
Unique features from hacker profiles to portal watch and video interviews.
Unique features from hacker profiles to portal watch and video interviews.
It looks like you’re already a Select Member!
To subscribe to exclusive newsletters, visit your email preferences in the account settings.
Up-to-the-minute news and interviews in your inbox, ticket discounts for Inman events and more
1-Step CheckoutPay with a credit card
By continuing, you agree to Inman’s Terms of Use and Privacy Policy.

You will be charged . Your subscription will automatically renew for on . For more details on our payment terms and how to cancel, click here.

Interested in a group subscription?
Finish setting up your subscription