ZipRealty reveals how it boosted social referral traffic by 50 percent

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Tech-focused brokerage ZipRealty says social sharing buttons on listing detail pages and agent comments are helping improve website SEO (search engine optimization) for the company’s listing portal, ZipRealty.com.

Social sharing buttons on listing detail pages enable agents to link to their social profiles from their profiles on ZipRealty.com. That, along with opening up social sharing of agent reviews, boosted social referral traffic during the third quarter by more than 50 percent from a year ago, the company said.

Agent comments also “continue to be a significant driver for SEO,” the company said in a third-quarter earnings report released today. ZipRealty said agent comments were up 136 percent from a year ago, totaling 47,859 across the website as of Oct. 15.

“We expect that mobile Zap will increase the volume of agent comments through increased participation by agents and a higher number of comments per agent,” the company said of the new mobile-optimized version of its customer relationship management platform for agents, released last month. Source: sec.gov