Tech-focused brokerage ZipRealty says social sharing buttons on listing detail pages and agent comments are helping improve website SEO (search engine optimization) for the company’s listing portal,

Social sharing buttons on listing detail pages enable agents to link to their social profiles from their profiles on That, along with opening up social sharing of agent reviews, boosted social referral traffic during the third quarter by more than 50 percent from a year ago, the company said.

Agent comments also “continue to be a significant driver for SEO,” the company said in a third-quarter earnings report released today. ZipRealty said agent comments were up 136 percent from a year ago, totaling 47,859 across the website as of Oct. 15.

“We expect that mobile Zap will increase the volume of agent comments through increased participation by agents and a higher number of comments per agent,” the company said of the new mobile-optimized version of its customer relationship management platform for agents, released last month. Source:

Show Comments Hide Comments


Sign up for Inman’s Morning Headlines
What you need to know to start your day with all the latest industry developments
By submitting your email address, you agree to receive marketing emails from Inman.
Thank you for subscribing to Morning Headlines.
Back to top
Inman Connect is LIVE next week! Join us and thousands of your peers from wherever you are.Register Today×
Log in
If you created your account with Google or Facebook
Don't have an account?
Forgot your password?
No Problem

Simply enter the email address you used to create your account and click "Reset Password". You will receive additional instructions via email.

Forgot your username? If so please contact customer support at (510) 658-9252

Password Reset Confirmation

Password Reset Instructions have been sent to

Subscribe to The Weekender
Get the week's leading headlines delivered straight to your inbox.
Top headlines from around the real estate industry. Breaking news as it happens.
15 stories covering tech, special reports, video and opinion.
Unique features from hacker profiles to portal watch and video interviews.
Unique features from hacker profiles to portal watch and video interviews.
It looks like you’re already a Select Member!
To subscribe to exclusive newsletters, visit your email preferences in the account settings.
Up-to-the-minute news and interviews in your inbox, ticket discounts for Inman events and more
1-Step CheckoutPay with a credit card
By continuing, you agree to Inman’s Terms of Use and Privacy Policy.

You will be charged . Your subscription will automatically renew for on . For more details on our payment terms and how to cancel, click here.

Interested in a group subscription?
Finish setting up your subscription