Kids a bigger factor in millennials’ real estate decisions

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Kids have a greater influence on real estate decisions nowadays than they did in the past, according to a Coldwell Banker Real Estate survey of 2,800 parents spanning three generations.

Sixty-seven percent of millennial parents (aged 18 to 34) said their child’s immediate emotional well-being was a more important factor when considering a move than long-term benefits like a career opportunity in another city. That compares with 64 percent of Generation X parents (aged 35 to 49) and 54 percent of boomer parents (aged 50 to 69) who said their kids took precedence.

A recent analysis by Redfin suggests homebuyers are often willing to pay steep price premiums for homes served by top-ranked schools. Source: