What happens when you make a French bulldog puppy the star of a series of YouTube videos depicting the adorable canine’s search for an apartment — using your brokerage’s website, of course?

You get more than 1 million views at a cost per view of $0.13 and a click-through rate of 0.85 percent, The Corcoran Group’s Matthew Shadbolt tells The Real Deal.

“While a million is a small number for a large brand, it’s a massive milestone for us as a local brand, and cements our investment in promoted video,” Shadbolt said. Source: therealdeal.com

Show Comments Hide Comments


Sign up for Inman’s Morning Headlines
What you need to know to start your day with all the latest industry developments
Thank you for subscribing to Morning Headlines.
Back to top
New sessions have been added to Connect Now Agenda on October 20th! Check out the power-packed lineup. SEE THE AGENDA×