Douglas Heddings — an exec with Prudential Douglas Eliman and founder of the blog before founding his own real estate brokerage, Heddings Property Group — has joined rival Manhattan firm CORE as executive vice president of sales.

Heddings will oversee CORE’s resales division, which has more than doubled over the last two years to nearly 100 agents. Heddings will recruit and mentor agents and implement the brokerage’s growth plan and strategy. Heddings Property Group has been absorbed by CORE — now redirects visitors to Source:

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