Anthony Lolli, founder and CEO of the New York City-based franchisor Rapid Realty, was named “Entrepreneur of the Year” by Golden Bridge Awards on Monday and attributed his rentals-focused company’s success to its assembly-line business model.

“We have a showing agent position, a listing agent position and a closing agent position,” Lolli told Fox Small Business. “You’re not bogged down doing the entire transaction and you can hone your skills.”

Rapid Realty, which has more than 60 franchise offices and entered San Diego in September, gained notoriety for its practice of giving higher commission splits to agents who get tattoos of the company’s logo.

Source: Fox Small Business

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