Re/Max agents get ‘preferred access’ to SmartZip’s seller identification and marketing platform

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SmartZip Analytics Inc. has been accepted into the Re/Max Approved Supplier Program, giving agents at Re/Max-affiliated brokerages “preferred access” to SmartTargeting, SmartZip’s sell-side marketing automation platform. SmartZip says the platform helps agents land listings by using big data and predictive analytics to help them identify and market to likely sellers. Source: prweb.com.