The Corcoran Group, a New York City brokerage well known for its social media prowess, subscribes to the notion that it may use social media to influence a consumer at his or her “zero moment of truth,” a crucial decision-making point in the home-searching process, the Luxury Daily reports.

“We create customer relevance and empathy through (the) right content, for the right person, at the right time, in the right place,” said Corcoran Group Marketing Director Matthew Shadbolt at the Luxury Interactive 2013 conference. “The online customer experience is growing, and maintaining that relationship is at the heart of the referral business.”

The Luxury Daily said the brokerage leverages its presence on Foursquare, where it posts listings and thousands of tips about NYC establishments, to execute on this strategy to great effect.

Corcoran boasts well over 100,000 followers on both its “10 a.m. Special” Tumblr page and Facebook page.

Source: Luxury Daily

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