A new iOS game, Hipster Startup, “is like Sim City, SecondLife and Tamagotchi combined. Only, for startups,” PandoDaily’s Erin Griffith reports.

Creating a real startup is “pretty freaking hard,” she notes, citing Everpix as an example. Rather than mocking the startup culture, the Hipster Startup app is actually intended to illustrate the difficulty of launching your own company.

“Time passes quickly, your inbox fills up, your employees get disgruntled, and your user and revenue growth need tending to,” Griffith says. “It’s a lot of work.”

Creator Ger Kelly advises players not to neglect marketing and sales. Source: pandodaily.com

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