TripAdvisor's new ad model earns analyst upgrade

The premier event for luxury agents and brokers
Luxury Connect | Oct. 16-18 | Beverly Hills

TripAdvisor can justify charging advertisers a higher “cost per click” (CPC) since transitioning to “meta” searches that let consumers see hotel prices before clicking through to make a booking, Stifel Nicolaus analyst Michael Purcell said in upgrading the company’s shares to “buy” today. Source: