TripAdvisor can justify charging advertisers a higher “cost per click” (CPC) since transitioning to “meta” searches that let consumers see hotel prices before clicking through to make a booking, Stifel Nicolaus analyst Michael Purcell said in upgrading the company’s shares to “buy” today. Source: investors.com

 

 

Show Comments Hide Comments

Comments

Sign up for Inman’s Morning Headlines
What you need to know to start your day with all the latest industry developments
Success!
Thank you for subscribing to Morning Headlines.
Back to top