Trulia was up for sale 3 years ago

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Trulia hired investment bank Qatalyst Partners three years ago to negotiate a sale of the company and although it was unable to swing a deal at the time, Qatalyst is collecting a fee now that JPMorgan has negotiated a sale of the company to Zillow, the New York Times’ blog DealBook reports.

Trulia CEO Pete Flint went to Oxford with a Qatalyst banker, DealBook reports, and the bank “dug in its heels” about splitting JPMorgan’s $50 million fee. Source: dealbook.nytimes.com.