Marketers and brands (not to mention real estate brokers and agents) that use aggregated Twitter data to “spot trends, analyze sentiment, find breaking news (and) connect with customers” can probably expect to get their hands on more sophisticated data sets and better data enrichments thanks to Twitter’s acquisition of Gnip, the company says.

Pando Daily sums up reactions from around the Web, with Fortune speculating that one motivation for the deal is that Apple just acquired Twitter’s data partner, Topsy.  If Gnip and another data partner, DataSift, were also acquired by a competitor, “Twitter would have to scramble to build out comparable big data infrastructure itself.” Source: pandodaily.com.

Show Comments Hide Comments

Comments

Sign up for Inman’s Morning Headlines
What you need to know to start your day with all the latest industry developments
Success!
Thank you for subscribing to Morning Headlines.
Back to top
×
Log in
If you created your account with Google or Facebook
Don't have an account?
Forgot your password?
No Problem

Simply enter the email address you used to create your account and click "Reset Password". You will receive additional instructions via email.

Forgot your username? If so please contact customer support at (510) 658-9252

Password Reset Confirmation

Password Reset Instructions have been sent to

Subscribe to The Weekender
Get the week's leading headlines delivered straight to your inbox.
Top headlines from around the real estate industry. Breaking news as it happens.
15 stories covering tech, special reports, video and opinion.
Unique features from hacker profiles to portal watch and video interviews.
Unique features from hacker profiles to portal watch and video interviews.
It looks like you’re already a Select Member!
To subscribe to exclusive newsletters, visit your email preferences in the account settings.
Up-to-the-minute news and interviews in your inbox, ticket discounts for Inman events and more
1-Step CheckoutPay with a credit card
By continuing, you agree to Inman’s Terms of Use and Privacy Policy.

You will be charged . Your subscription will automatically renew for on . For more details on our payment terms and how to cancel, click here.

Interested in a group subscription?
Finish setting up your subscription