With MortgageCEO acquisition, Ellie Mae will help lenders get referrals from real estate agents, builders

Mortgage industry software developer Ellie Mae says it will strengthen integration of MortgageCEO’s customer relationship and marketing platform into its own Encompass mortgage management software system, now that Ellie Mae’s acquisition of MortgageCEO has closed.

MortgageCEO — which provides loan originators with lead management, sales automation, email marketing, builder and Realtor referral marketing capabilities — is already integrated into Encompass through Ellie Mae’s software development kit. The company “intends to strengthen the integration between MortgageCEO and Encompass in 2014.”

“Employing a well-designed CRM and marketing automation system like MortgageCEO allows originators to efficiently ramp up their marketing and improve how they generate and nurture referral relationships,” said Jonathan Corr, president and chief operating officer of Ellie Mae, in a statement. “It also allows lenders to easily demonstrate that the proper institutional controls and safeguards are being applied when marketing to consumers.” Source: businesswire.com.