Keeping open a new use for its social media channels introduced in May, Zillow Inc. will once again take questions in advance of its quarterly earnings call via Twitter and Facebook.

The real estate portal will release its second-quarter financial results on Tuesday, Aug. 6. During a conference call following the release, Zillow Chief Executive Officer Spencer Rascoff and Chief Financial Officer Chad Cohen will answer questions from analysts who follow the company, along with select questions submitted in advance through social media channels.

Anyone can submit questions by using the hashtag #ZEarnings and directing queries to the @zillow Twitter handle or the official Zillow Facebook page. Source: zillow.com.

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