Grabbing a piece of the reality TV spotlight, Countrywide Home Loans has become a sponsor of the new home makeover reality show, “Lo Dejo en Tus Manos,” which means “I’m Leaving It in Your Hands.”

The show will broadcast on Telemundo, a major U.S. Spanish-language television network. 

“Lo Dejo en Tus Manos” is a reality show about homeowners receiving home makeovers.

As part of its sponsorship, Countrywide presented a $10,000 special gift to one family, will provide a $10,000 prize for the winner of a separate consumer promotion and offers practical home buyer tips on the show.

The arrangement with Telemundo is an extension of the “Facilitando Suenos” television and radio advertising campaign Countrywide launched in June 2004, which depicts Hispanic buyers utilizing Countrywide home financing products such as Optimum Loan, which features low down payment options, relaxed credit guidelines and multiple income sources for those who do not fit the traditional buyer profile.

Countrywide has more than 250 bilingual loan experts in 100 branch offices nationwide and offers an array of Spanish-language materials to educate buyers and help them feel at ease.

The Countrywide-sponsored “Lo Dejo en Tus Manos” is scheduled to air on Sundays from Jan. 2 through March 25, 2005, at 11:30 a.m. EST on Telemundo.

***

Send tips or a Letter to the Editor to jessica@inman.com or call (510) 658-9252, ext. 133.

Show Comments Hide Comments
Sign up for Inman’s Morning Headlines
What you need to know to start your day with all the latest industry developments
By submitting your email address, you agree to receive marketing emails from Inman.
Success!
Thank you for subscribing to Morning Headlines.
Back to top
Only 3 days left to register for Inman Connect Las Vegas before prices go up! Don't miss the premier event for real estate pros.Register Now ×
Limited Time Offer: Get 1 year of Inman Select for $199SUBSCRIBE×
Log in
If you created your account with Google or Facebook
Don't have an account?
Forgot your password?
No Problem

Simply enter the email address you used to create your account and click "Reset Password". You will receive additional instructions via email.

Forgot your username? If so please contact customer support at (510) 658-9252

Password Reset Confirmation

Password Reset Instructions have been sent to

Subscribe to The Weekender
Get the week's leading headlines delivered straight to your inbox.
Top headlines from around the real estate industry. Breaking news as it happens.
15 stories covering tech, special reports, video and opinion.
Unique features from hacker profiles to portal watch and video interviews.
Unique features from hacker profiles to portal watch and video interviews.
It looks like you’re already a Select Member!
To subscribe to exclusive newsletters, visit your email preferences in the account settings.
Up-to-the-minute news and interviews in your inbox, ticket discounts for Inman events and more
1-Step CheckoutPay with a credit card
By continuing, you agree to Inman’s Terms of Use and Privacy Policy.

You will be charged . Your subscription will automatically renew for on . For more details on our payment terms and how to cancel, click here.

Interested in a group subscription?
Finish setting up your subscription
×