Seattle-based Windermere Real Estate has entered into an advertising deal with online real estate search and marketing company Trulia announced to boost the search placement of the company’s property listings at the Trulia.com site.
Windermere listings will appear as "Featured Listings" in the top three search results when consumers search for homes that have matching criteria, the companies announced this week.
Realtor.com, another popular real estate search site, also offers paid advertising opportunities to give some properties a higher ranking and enhanced appearance compared to other listings.
The deal between Trulia and Windermere highlights a growth trend in online real estate advertising and the increased sharing of property listings data feeds directly from real estate brokerage companies to online real estate sites. Earlier this month, real estate brokerage and franchise giant Realogy announced deals to expand its data feeds to multiple sites, including Cyberhomes.com, Homescape.com and Zillow.com.
"Windermere agents will be able to attach custom contact information to their listings, giving Trulia users one-click access to agents who represent the properties that interest them most," the announcement states.
Windermere has also purchased banner advertising at Trulia.com associated with property listings information in the states of Washington and Oregon and also for the Salt Lake City; Sun Valley, Idaho; and Palm Springs, Calif., areas.
"Our mission is to give Windermere agents the ability to cast the widest net possible when it comes to exposing their clients’ listings to a national audience of serious home buyers," said Mike Fanning, executive vice president of Windermere Services, in a statement.
Trulia reported that it has about 3.5 million unique visitors per month and about 2 million real estate listings.