Nicole Nicolay is co-founder of marketing company Effektive Solutions and MyTechOpinion, a real estate tech blog. She serves as content and media editor of Effektive Solutions products. Nicolay, along with her husband, Reggie Nicolay, will speak during a blogging workshop at the Real Estate Connect conference, which runs from Aug. 5-7, 2009, in San Francisco. She responded to a set of questions posed by Inman News: What do you see happening in the real estate market in 2009? Well, I don't see the vast majority of homeowners transacting this year. Fewer than 2 percent of consumers will be making a move in 2009, according to industry data. So that means that now more than ever, agents need to communicate more effectively to maintain the relationships they have with their clients. Luckily, social media marketing strategies offer real estate professionals an easy and affordable way to connect with their network. What advice do you have to help real estate agents and brokers ...
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