Industry NewsTechnology

Hitwise: Zillow reclaims No. 2 spot

Homegain, RealtyStore.com leave Hitwise top 20
Published on Mar 5, 2010

Zillow eked out a tiny edge over Yahoo Real Estate in February to reclaim its title as the second-most visited real estate site on the Web, according to rankings compiled by Web metrics firm Hitwise.Zillow, which was bumped into third place by Yahoo Real Estate in December, captured 3.43 percent of traffic in the real estate category during February, Hitwise said, compared to 3.4 percent for Yahoo Real Estate.Realtor.com retained its top spot on the Hitwise top 10 list, with 6.67 percent of traffic in the category.Rent.com, ZipRealty, Trulia.com, Homes.com, MSN Real Estate, Service Magic and MyNewPlace rounded out the Hitwise Top 10, with MSN Real Estate moving up one position, to eighth.Cumulatively, the top 10 sites captured 28.7 percent of traffic in the real estate category. All told, 39.6 percent of traffic in the category went to the top 20 sites.Vacation rental Web site HomeAway continued a steady climb from 41st place in December and 24th place in January to break into the Hitw...

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