BrokerageIndustry News

Learn Jay Thompson’s formula for real estate competition

Brokerage model gives agents freedom
Published on Apr 28, 2010

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Earlier columns have examined different strategies for competition, per Michael Porter's much-cited business tome, "Competitive Advantage: Creating and Sustaining Superior Performance."

I described Keller Williams Premier as an example of "cost leadership," as defined by Porter, @properties of Chicago as an example of "differentiation," and The GoodLife Team of Austin as an example of a "differentiation focus."

In this final installment, we turn to an example of Porter's "cost focus" strategy.

Let us remind ourselves how a focus strategy differs from generic broad-based strategies ...

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