A case study in cost competition 

Flickr photo by net_efekt.

In a previous column, "The real competition in real estate," I wrote that I will be profiling various brokerage companies that pursue one of the four generic competitive strategies (per Michael Porter's "What is Strategy?") in real estate. First up is Keller Williams Realty Premier Properties of Essex, Union and Morris counties in New Jersey.

(Note: I have no business relationship of any kind with KW Premier.)

The national Keller Williams Realty International franchise pursues a classic cost leadership (an effort to minimize operating costs to gain a competitive advantage) strategy, and KW Premier is a good example of how that strategy is implemented.

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