Industry NewsNews Brief

Online real estate execs talk traffic, engagement and leads

Trulia, Zillow, Market Leader, leaders differentiate services
Published on Jan 18, 2011

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by CareyBot

NEW YORK -- 2010 marked a turning point in online real estate, said President Errol Samuelson. It was the first year that more consumers "found the home they ultimately bought, rather than the agent finding it" -- 41 percent vs. 37 percent.

Samuelson spoke as a part of an online panel during the Real Estate Connect conference last week. He was joined on stage by Pete Flint, co-founder and CEO of property search site Trulia; Ian Morris, CEO of marketing software company Market Leader; and Spencer Rascoff, CEO of property valuation and search site Zillow.

And while consumers may be mo