Zillow launches agent ratings 

Flickr photo courtesy of .reid.

Zillow.com has launched a ratings tool that allows consumers to evaluate agents they've worked with in the past -- but only if the agent and client have both activated profiles on the site.

Although Zillow is touting its agent ratings system as "an incredibly useful tool for consumers," it's also been carefully designed not to provoke agents.

Zillow says it will vet each review before it's published, and that it expects most of the ratings will be generated by agents soliciting their past clients for feedback.

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