BrokerageIndustry News

Century 21 Super Bowl ad to feature Donald Trump, Deion Sanders, Apolo Ohno

30-second spot during big game is first by a real estate franchisor in more than 20 years
Published on Jan 31, 2012

This year, the Super Bowl brings to an anticipated 110 million-plus U.S. television audience its perennial cast of characters: two iconic National Football League powerhouses, more than a few carmakers, beer companies, and big-studio movies. And for the first time in a long time, a real estate brokerage company will be part of the mix. Century 21 Real Estate -- among the largest global real estate franchisors with about 7,600 franchise offices in 71 countries -- is set to air a 30-second spot during the third quarter of Sunday's Super Bowl, which begins at 6:30 p.m. EST on NBC this Sunday, Feb. 5. The Super Bowl ad continues the brokerage's "Smarter, bolder, faster" national campaign, launched earlier this year, and will feature Century 21 real estate agents besting celebrities at their own game. In the ad, a Century 21 real estate agent takes on and overcomes the "smarts" of real estate don Donald Trump, the boldness of NFL hall-of-famer Deion Sanders, and the ...

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