Florida’s largest MLS offers Cloud CMA

Huntington Beach, Calif.-based real estate software firm W&R Studios has announced that its signature Cloud CMA product is now available to the 32,000 members of My Florida Regional Multiple Listing Service (MFRMLS).

The cloud-based software tool allows agents to create customized comparative market analysis (CMA) reports, property reports and fliers, and buyer tour documents. It also has the ability to merge multiple listing service (MLS) data with data from other websites like Walk Score, Yelp and Zillow.

"MFRMLS is very excited to add Cloud CMA to the product offerings available to our members," said Merri Jo Cowen, CEO of MFRMLS, in a statement.

Screen shot of comparative market analysis prep page in the Cloud CMA tool.

MFRMLS members can subscribe to the tool, which W&R Studios claims now has more than 45,000 subscribers, on a monthly or yearly basis. Pricing for MFRMLS members was not released; however, Cloud CMA’s website shows the tool costs $29.95 per month or $249.95 per year.

Article continues below

Advertise with Inman

In July, W&R Studios released a broker edition of Cloud CMA (to join the agent and MLS versions already out), which allows brokers to custom-design some of the product’s report layouts, including the ability to brand them. Pricing depends on the size of the brokerage.

In October, W&R Studios, along with 1000watt Consulting, released an updated version of their Web-based real estate marketing application Nudge.

Contact Inman News:
Facebook	Twitter	Email	Letter to the Editor

More from Inman News

jdesouza

Gahlord – Let me show you how much I agree with your article — The image below is my office: 2 whiteboards on the left and a projector shooting on the other wall. We use it as a “war room” for many projects. Glad you pointed out the importance of the “standing room.” My Google Analytics real time lives on that wall, as do many video conferences. We also have used Symphonical (https://www.symphonical.com) as a Google Hangout add-on for collaborating visually. Really like their SCRUM and SWOT templates.

Some day all these technologies will merge and the walls will become truly interactive. 5 years after that I’ll be able to afford it. In the mean time, this works pretty well.

John De Souza, Cressy & Everett Real Estate
- http://thoughtfaucet.com/blog/?utm_source=discus&utm_medium=profile&utm_content=comments-gahlord&utm_campaign=socialmedia Gahlord Dewald
  
  Thanks for the feedback and for sharing picks of the war room. Just remember, you can’t fight in there, it’s the war room!
  
  I’ll check out symphonical. Thanks for the tip.
Doug Weeks Magnatag.com

Gahlord – You have some really interesting insight / observations on collaboration and how the tools effect the type of engagement. I work for a white board company. We makes a product called WhiteWall that tiles together to create almost unlimited space for collaboration. It is interesting to see the types of business activities that gravitate to it. Publishers, Engineers, Software Developers, Execs at large retail corporations, Sales and Investment Organizations even professional and collegiate sports teams, any place where part of the day to day strategizing and problem solving requires a high degree of creative collaboration among groups of people. When I ask them why they need the big blank space, they invariably say the spread sheets and emails aren’t making it and they acknowledge there is something primal writing on the wall that brings out the best solution to the problem at hand. Like you say ‘small boards solve small problems’
- http://thoughtfaucet.com/blog/?utm_source=discus&utm_medium=profile&utm_content=comments-gahlord&utm_campaign=socialmedia Gahlord Dewald
  
  Looks like an interesting product Doug. Since most of the readers of this column are real estate professionals it’s too bad you didn’t mention them in your gravitational list.
  
  The seams on that terrify me a bit.
  
  For larger applications I tend to prefer the whiteboard paint.
  
  But each approach has drawbacks. Hanging steel whiteboards is definitely not as messy!
  - Doug Weeks Magnatag.com
    
    Yes, good point Gahlord, I should have mentioned them by name as Realtors are among our users and Real Estate Professionals certainly need to employ a high degree of creativity in every aspect of marketing properties. As for the seams, the board panels have a formed edge, we call them self edged, which butt together. It is noticeable but better than having a molding or frame piece between them. The other benefit of the panels is they are landlord friendly and you can take them with you if you move.
Reader X

Why blame HTML5 just because then manufacturer refuses to invest in upgrading their old Flash-based software? It’s not an indictment of CSS3 & JS, so much as it is revealing about the company leasdership’s willingness to bury its head in the sand by providing an underwhelming experience of yesterdecade technology just to postpone a needed upgrade expense.

They should just bite the bullet and hire the engineer(s) who can make it happen, thus restoring the previous perception of a premium brand which we all had regarding this remote whiteboard magic when it was marketed ten years ago.
- Maks from RealtimeBoard
  
  Hey there, Reader X
  
  Thanks for sharing your concerns. It was correctly stated in the article that we are aware of the possibilities of HTML5, yet it doesn’t provide the smooth experience that we’re looking for. However, native apps for iOS and Android are definitely in future plans.
  
  PS Gahlord, your article is fantastic. We were stunned to find that your ideas about whiteboards and collaboration in general are so close to ours. Thank you!

Hot Topics

Companies in the News

Markets in the News