This post explores a marketing tactic submitted by Rapid Realty, the first winner of #madREskillz, a weekly Inman News Twitter conversation. Every Thursday, Inman News invites real estate professionals and companies to tweet offbeat marketing ploys using the tag #madREskillz. After reviewing the submissions (and "RTing" a few in the process), we select two finalists and put them to a vote on Facebook. Then we feature the winner in a story. Some agents at New York-based Rapid Realty are taking a very, very traditional -- you could even say ancient -- approach to branding. So far, nearly 40 agents at the New York-city brokerage have gotten tattoos of their employer's logo. The unusual corporate tradition reflects the deep appreciation some of Rapid Realty's agents have for their empl...
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