Re/Max claims top US, Canadian market share

Franchisor's survey of buyers and sellers identifies top 5

Horse race. image via Shutterstock.Horse race. image via Shutterstock.

Agents working at brokerages affiliated with franchisor Re/Max LLC were involved in more home sales than any competing franchise last year, Re/Max claims, citing the results of surveys of U.S. and Canadian buyers.

Re/Max said the survey findings were consistent with statistics reported by Realogy Holdings Corp. about its franchise brands, Century 21, Coldwell Banker, ERA, Sotheby’s, and Better Homes and Gardens Real Estate. As a publicly traded company, Realogy files detailed reports about its results with securities regulators.

Re/Max said its agents closed 828,960 residential transaction sides in 2012, 25 percent more than second-place Coldwell Banker, citing Realogy’s annual report.

In the U.S., Re/Max said the survey by MMR Strategy Group reached more than 2,500 buyers and sellers from November 2012 to March 2013, and tallied 3,200 transaction sides they’d been involved in during the last 12 months.

The survey found that agents affiliated with Re/Max handled the most transactions, followed by Coldwell Banker, Keller Williams, Century 21 and Prudential Real Estate.

Keller Williams and Prudential Real Estate, which do not make transaction data public, declined to comment on the results of the survey.

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In Canada, MMR interviewed more than 550 buyers and sellers who were involved in about 800 transaction sides, and found Re/Max agents sold the most homes, followed by Royal LePage, Century 21, Sutton and Coldwell Banker.

Re/Max claims agents affiliated with the franchise have commanded the biggest share of the U.S. market since 1997 and had top market share in Canada since 1987.

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