Nine more brokerages affiliated with Prudential Real Estate will transition to the new Berkshire Hathaway HomeServices real estate brand as early as the fourth quarter, bringing the total number of Prudential-affiliated brokerages that have committed to join Warren Buffett's new franchise network to 26. Under the terms of a 2011 sale of the Prudential Real Estate brand to Brookfield Asset Management, the brand is slated to fade away when the last rights expire to it in the late 2020s. The Berkshire Hathaway HomeServices brand, hatched as an idea in October when HomeServices of America acquired a majority interest in the Prudential Real Estate and Real Living brands from Brookfield, was built, in part, to absorb the firms currently associated with the Prudential brand. Stephen Phi...
Jul 16, 2013 by Paul Hagey
Apr 5, 2013 by Inman