Warren Buffett, chairman and CEO of Berkshire Hathaway Inc., bet big on real estate in October when his company’s affiliate HomeServices of America — the second-largest brokerage in the U.S. — entered the franchise game by purchasing a majority interest in the Prudential Real Estate and Real Living brands from Brookfield Asset Management.

Warren Buffett talks about the new Berkshire Hathaway HomeServices business.

In the video above, Buffett, whom Forbes Magazine named the fourth richest person in the world in 2013 with a net worth of $53.5 billion, talked about the new brand set to roll out later this year. “When people are making a decision of the magnitude of buying a house,” Buffett said in the video, “they want to know who they’re working with.”

Berkshire Hathaway HomeServices, which will be managed by a joint venture of HomeServices and Brookfield, HSF Affiliates LLC, unveiled its new branding last month, featuring the Berkshire Hathaway name prominently and a rich cabernet color.

Buffett, notorious for his frugality and simple tastes, revealed that this fall will mark 55 years that he’s lived in his home in Omaha, Neb. Outside of two wedding rings, “it’s the best investment I’ve made,” he said.

His interest in long-term investments falls in line with the business philosophy he lays out in the video: “We want to be in the businesses that are going to be very enduring,” Buffett said, “And real estate brokerage operations, they will be here 100 years from now.”

Show Comments Hide Comments


Sign up for Inman’s Morning Headlines
What you need to know to start your day with all the latest industry developments
By submitting your email address, you agree to receive marketing emails from Inman.
Thank you for subscribing to Morning Headlines.
Back to top
Log in
If you created your account with Google or Facebook
Don't have an account?
Forgot your password?
No Problem

Simply enter the email address you used to create your account and click "Reset Password". You will receive additional instructions via email.

Forgot your username? If so please contact customer support at (510) 658-9252

Password Reset Confirmation

Password Reset Instructions have been sent to

Subscribe to The Weekender
Get the week's leading headlines delivered straight to your inbox.
Top headlines from around the real estate industry. Breaking news as it happens.
15 stories covering tech, special reports, video and opinion.
Unique features from hacker profiles to portal watch and video interviews.
Unique features from hacker profiles to portal watch and video interviews.
It looks like you’re already a Select Member!
To subscribe to exclusive newsletters, visit your email preferences in the account settings.
Up-to-the-minute news and interviews in your inbox, ticket discounts for Inman events and more
1-Step CheckoutPay with a credit card
By continuing, you agree to Inman’s Terms of Use and Privacy Policy.

You will be charged . Your subscription will automatically renew for on . For more details on our payment terms and how to cancel, click here.

Interested in a group subscription?
Finish setting up your subscription