The new Berkshire Hathaway HomeServices real estate franchise has rolled out Facebook, Twitter and Instagram accounts. The move comes in advance of broad adoption of the new brand by many Prudential Real Estate and Real Living brands beginning in the third and fourth quarters of this year.

The social media pages, featuring copious amounts of the “cabernet and cream” color scheme the brand unveiled in March, will be used to build out the new brand’s voice and culture, according to HSF Affiliates LLC, the managing company behind Berkshire Hathaway HomeServices.

HSF Affiliates was formed in October as a joint venture between Berkshire Hathaway affiliate HomeServices of America and Brookfield Asset Management to manage and roll the Prudential Real Estate and Real Living brands, and their 53,000 agents, into the new Berkshire Hathaway HomeServices franchise.

“We are excited to launch the Berkshire Hathaway HomeServices brand and we’ll use our social media sites to help share our progress,” said Stephen Phillips, the brand’s president, in a statement. “Berkshire Hathaway HomeServices brings to the real estate market a definitive mark of strength, integrity and trust, and it’s important our constituents know about it.”

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