operator Move Inc. says it’s acquired FiveStreet Inc., the provider of a lead consolidation and response tool for real estate professionals, to expand Move’s platform of broker and agent solutions.

FiveStreet founders Rusty Klophaus and Sebastian Traeger, who launched the company in 2012, will join Move as employees, helping the company expand the software and integrate it with existing Move offerings. The software already interfaces with Move’s Top Producer customer relationship management (CRM) platform, and integration with Move’s TigerLead system is underway.

FiveStreet’s software consolidates leads from and more than 40 lead providers and automates the process of responding to, assigning and distributing leads. A unified dashboard helps ensure leads aren’t lost or overlooked, and provides Web and mobile tools for rapid response.

Because the system works not only with leads but also leads generated by competing real estate sites, ” Agents are freed from the inefficiency of accessing multiple systems and dashboards to run their business,” Move CEO Steve Berkowitz said in a statement.

“Timeliness and data accuracy are hallmarks of our service to buyers and sellers,” Berkowitz said. “FiveStreet helps our customers similarly respond in a timely manner, creating an outstanding, seamless consumer experience.” competitor Zillow rolled out a CRM tool last year that allows registered users to keep notes on Zillow-originated contacts, flag contacts for follow-up, and send emails. The platform also allows agents to create new contacts so they can manage everyone on, and export contacts so they can be managed in another CRM system.

Trulia closed a $355 million acquisition of CRM and real estate marketing provider Market Leader Inc. in August. Last month Market Leader launched an “Office” version of its Market Leader Professional CRM platform for agents, which provides brokers with detailed insight into their agents’ use of the CRM and their business as a whole.

In July said it would provide its “Premier” clients with free access to a marketing center powered by Imprev Inc. that will integrate into Homes Connect,’s CRM and marketing platform. markets Homes Connect to Re/Max agents through a joint marketing agreement with the franchisor.

Show Comments Hide Comments
Sign up for Inman’s Morning Headlines
What you need to know to start your day with all the latest industry developments
By submitting your email address, you agree to receive marketing emails from Inman.
Thank you for subscribing to Morning Headlines.
Back to top
Only 3 days left to register for Inman Connect Las Vegas before prices go up! Don't miss the premier event for real estate pros.Register Now ×
Limited Time Offer: Get 1 year of Inman Select for $199SUBSCRIBE×
Log in
If you created your account with Google or Facebook
Don't have an account?
Forgot your password?
No Problem

Simply enter the email address you used to create your account and click "Reset Password". You will receive additional instructions via email.

Forgot your username? If so please contact customer support at (510) 658-9252

Password Reset Confirmation

Password Reset Instructions have been sent to

Subscribe to The Weekender
Get the week's leading headlines delivered straight to your inbox.
Top headlines from around the real estate industry. Breaking news as it happens.
15 stories covering tech, special reports, video and opinion.
Unique features from hacker profiles to portal watch and video interviews.
Unique features from hacker profiles to portal watch and video interviews.
It looks like you’re already a Select Member!
To subscribe to exclusive newsletters, visit your email preferences in the account settings.
Up-to-the-minute news and interviews in your inbox, ticket discounts for Inman events and more
1-Step CheckoutPay with a credit card
By continuing, you agree to Inman’s Terms of Use and Privacy Policy.

You will be charged . Your subscription will automatically renew for on . For more details on our payment terms and how to cancel, click here.

Interested in a group subscription?
Finish setting up your subscription