Keller Williams Realty real estate agent Patty McMillan made her first sale last week to a middle-aged couple buying their first home. It was not easy.
The couple lost bid after bid going up against cash buyers on bank properties. Once can only imagine how many sales — and perhaps careers — are lost because new agents don’t know where to turn for inventory help.
But McMillan remembered and acted on a suggestion she’d heard during a seminar — a suggestion that got her buyers to the closing table, and earned her a commission check worth thousands of dollars.
If you have nothing but resales on your showing schedule, you might want to add a stop by a new homes sales office, just in case. I have the proof.
According to a recent market study commissioned by BHI Inc., homebuyers can be divided into three groups: those who insist on a resale; those who insist on a new home; and those who are indifferent — those who will buy a resale or a new home.
Every now and then, a reader tells me that he tried a suggestion and it worked.
To be honest, I am not surprised, because I do not write about thinking outside the box. I write about ideas and proven processes that I know will work. I just have a different way of applying fundamentals sometimes.