Zillow is now tying agents' transaction histories to their Zillow profiles, bringing the real estate industry another step closer to transparent agent productivity metrics. "By reviewing an agent's past sales, consumers are empowered with even more information to choose the right agent and research homes," explained Zillow's national outreach manager, Brad Andersohn, in a YouTube video introducing the new feature. Trulia began allowing agents to add their past sales to their profiles in early 2012. Zillow's latest initiative comes on the heels of realtor.com's introduction this month of an AgentMatch tool that ranks agents in two test markets by city, ZIP codes and neighborhoods based on their transaction histories using MLS sold data and other info. Many agents are skeptical of...
Nov 15, 2013 by Paul Hagey
Nov 19, 2013 by Paul Hagey