A group of younger agents will help Warren Buffett's new real estate franchise brand, Berkshire Hathaway HomeServices, buck the aging agent trend and connect with the perspective of a younger generation. The Irvine, Calif.-based franchisor has selected 10 agents, all 35 years old or younger, to serve a two-year term on the "REthink Council," from a pool of more than 40 applicants, based on their ideas and proficiency -- transaction sides, sales volume and awards. The council will provide input to BHHS leadership on how to connect with millennials, the 20- and 30-somethings born during the early 1980s through the turn of the century. The new franchise network -- which 51 brokerages have committed to affiliate with -- wants to become an attractive brand for younger agents, and shar...
Nov 6, 2013 by Inman
Oct 31, 2013 by Inman