Ever noticed that ads sometimes follow you around the Internet? A new ad platform, AdWerx, allows real estate agents to create ads that do just that: Target potential clients in certain locations by their online browsing behavior and feed them clickable display ads that show up on sites they visit like the Los Angeles Times, Zillow, Trulia and many others. AdWerx buys access to databases of consumers who, through Internet behavior like searching for homes online or looking at mortgage sites, reveal that they might be looking to move. The company uses that information to put a clickable display ad with agents' branding or listings in front of prospective buyers, said Jed Carlson, co-founder and president of ReverbNation, the company behind AdWerx. In the marketing world, this onli...
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