Technology

XiLiMobile serves up geotargeted real estate listings

Marketing tool captures buyer contact info and sends to listing agent

As more and more prospective homebuyers turn to their mobile devices to find their dream home, at least one real estate tech company is betting on technologies familiar to every smartphone-wielding consumer: text messaging and GPS. Wilmington, N.C.-based XiLi Mobile LLC, formerly TextThisHouse LLC, has rolled out a Web-based marketing service that offers listing information on a particular property as well as other area homes based on a user's current location. The company paints this scenario: House hunters scope out a favored neighborhood and spot a for-sale sign on a home they are interested in. The signs reads, “Text XiLi at 86789 to get information on this home.” After texting on any browser-enabled smartphone, buyers instantly receive a custom mobile website link with listing information for that property and other houses in the area based on GPS location. When the buyer clicks on a property, his or her cell number is simultaneously sent to the listing agent, who ca...