XiLiMobile serves up geotargeted real estate listings

Marketing tool captures buyer contact info and sends to listing agent

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As more and more prospective homebuyers turn to their mobile devices to find their dream home, at least one real estate tech company is betting on technologies familiar to every smartphone-wielding consumer: text messaging and GPS. Wilmington, N.C.-based XiLi Mobile LLC, formerly TextThisHouse LLC, has rolled out a Web-based marketing service that offers listing information on a particular property as well as other area homes based on a user's current location. The company paints this scenario: House hunters scope out a favored neighborhood and spot a for-sale sign on a home they are interested in. The signs reads, “Text XiLi at 86789 to get information on this home.” After texting on any browser-enabled smartphone, buyers instantly receive a custom mobile website link with listing information for that property and other houses in the area based on GPS location. When the buyer clicks on a property, his or her cell number is simultaneously sent to the listing agent, who ca...