When Adam Nelson started his new marketing position at Gilbert, Ariz.-based Stone Path Real Estate last summer, he quickly learned that agents at the brokerage relied on the likes of Google AdWords, Craigslist ads, Trulia and Redfin to dredge up leads online. But, to his surprise, none of the firm’s 75 agents at the time used what he considers to be one of the most potent digital marketing resources around: Facebook advertising. Seeking to change that, Nelson has crafted a model of Facebook marketing that has started to gain some traction at the company. Nelson says the model -- winner of Inman News' latest #madREskillz contest -- produces unusually qualified leads by marrying the social network’s highly targeted advertising with the lead capture capabilities of Stone Path Real ...
Feb 25, 2014 by Tom Flanagan
Feb 13, 2014 by Christina Ethridge