Targeted Facebook ads vs. neighbor-only open houses

Harvest 2 leads a day for $1 from social network, make neighbors feel special

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1. Adam Nelson, marketing director at Stone Path Real Estate in Phoenix, Ariz., teaches agents how to buy pay-per-click ads to drive traffic to their websites’ listing search tools. According to Nelson, $1 for one day of targeted advertising can yield two or three leads.

“I had an agent close two deals from Facebook ads last month,” he said. “That’s pretty good for $30 a month.”

2. Cape Cod Realtor Daniel Neske hosts a private showing of listings exclusively for neighbors for the first hour of a listing’s initial open house.

“It’s a chance to meet potential sellers — makes them feel special,” he said.